MiL.k (MLK) is a blockchain-based platform that aims to revolutionize the loyalty rewards industry by allowing users to easily manage and exchange their loyalty points across various brands and platforms. Through the use of smart contracts, MiL.k enables users to convert their loyalty points into MLK tokens, which can be used for purchasing goods or services, or exchanged for other cryptocurrencies. The platform also offers features such as loyalty point pooling and gifting, providing users with more flexibility and control over their rewards.